Keyvan Taheri

Founder and CEO

Mr. Taheri started in the Health and Nutrition Industry eight years ago after selling his New York based cosmetics company to a publicly traded French corporation. He has always been interested in health and nutrition and as a result, started working with an Arizona supplement manufacturer. He saw immediately that creating and building strong brands was the key to creating value. Within a short time he launched a brand called Protein USA which was sold exclusively through big-box wholesalers (Costco, Sams Club). The success of the Protein USA brand lead Mr. Taheri to purchase another company, MD LABS, in the same field but with a very different distribution channel. In 2004 he merged the two companies and created a new product development and brand management company called Wellements®. Since the merger Wellements® has made huge strides in the health and wellness industry by creating very unique and successful products, which are now sold in thousands of retail locations.

Mr. Taheri's tremendous success in the nutrition and wellness industry has enabled the establishment of a strong and capable infrastructure for Asantae™.

Click here to read a special welcome letter from Keyvan

Dwight C. Lundell, MD

Founder and Chief Medical Officer

Dr. Dwight Lundell is a board certified cardiovascular surgeon with more than 25 years experience in the operating room. During his time in private practice, Dr. Lundell performed over 5,000 heart bypass operations. His credentials as a medical doctor include Chief Resident during his cardiac surgery residency at Yale University, Chief of Staff and Chief of Surgery at several hospitals, “Top Doc’ ratings by his peers in Phoenix Magazine, a member of the “Beating Heart Hall of Fame”, many industry and professional certifications and accreditations, and thousands of happy and grateful patients. He is the author of “The Cure for Heart Disease”, a sought-after lecturer, founder of Healthy Humans Foundation and the product formulator of HeartShot™.

Jeff Jordan

Founder and President

Jeff has been instrumental as our primary industry consultant in guiding our efforts from the very beginning of this adventure in network marketing, right up to the present. His quarter century of experience in the industry ranges from successful field leader, company owner, consultant, all the way to sought after speaker. His unique ability to understand the business from the distributors perspective makes him a valuable asset to our team.

Dan Lundell

Founder and Chief Operating Officer

With his background in IT sales and management, as well as medical practice management and billing, Dan is uniquely equiped to understand our business in the broadest sense. He helped plan and manage the weight loss clinic that was the proof of concept for Dr. Lundell's theories on improving health. This venture is the culmination of many years of hands on experience and hard work for Dan. He is very excited to be able to focus his passion for seeing people lead healthier, happier lives.

Roger Hill

Vice President - Sales

Roger joined Asantae in January 2009 and brings with him demonstrated accomplishments in strategic sales and marketing productivity. His 12 years of experience include compensation and awards system design, sales and marketing management, and extensive executive leadership within the Network Marketing and Nutrition industries. His focus has been on field development where he has successfully built sales teams to revenues of over $100 million annually. Roger brings the expertise and leadership needed to guide and support Asantae’s Affiliate force.

Ryan Petrosky

Vice President - Product Development

Ryan is an avid health enthusiast and has accumulated over 10 years of experience within the health, fitness and nutrition industry. He specializes in procedural excellence from all operational aspects of business including supply chain, accounting and finance. Ryan's education consists of a Bachelors degree in Business/Marketing, as well as a Masters in Business Administration with an emphasis in Finance from the W. P. Carey School of Business at Arizona State University.

Janet Carpenter

Management Consultant

Janet brings 10 years of experience in product development, operations, and logistics in the Network Marketing industry working extensively in nutriceuticals. Her knowledge of international business development, and familiarity with compliance issues and SEC and FDA rules and regulations, is of great value to Asantae. Janet hails from British Columbia and graduated from the University of Victoria, British Columbia, with a Bachelor of Arts.