About Us

What do you dream of? For many people, their dreams include being healthy and having financial freedom to enjoy their lives. At Asantae™, we have the fortune of being a vehicle in which we can help people to achieve both by offering products that help you to lead a healthier lifestyle and a business opportunity to generate extra income.

Asantae Products

Our mission to improve health began with the launch of HeartShot™, a powerful heart-healthy supplement developed to help fight against chronic inflammation and heart disease. In 2009, we unveiled Asantae Java™, the world’s most powerful and delicious antioxidant coffee. We’re honored to be able to bring our message of good health to a product that people enjoy everyday such as coffee by preserving its antioxidant value just the way nature intended it to be. In 2011, we unveiled a revolutionary new weight-loss supplement like no other. Real W8 tackles our sugar and carb addiction and is giving people the chance to achieve and maintain their optimal weight.

Asantae Opportunity

Our products have a unique story that needs to be told. You’ll never find out how they were developed or what they can do for your health if you plucked it off a store shelf. That’s why our products are sold through Independent Asantae™ Affiliates, our team of people who share in our passion, trust our products, and know firsthand that they are effective. We let them share our story and in return they have the opportunity to generate income through their efforts. In just a few short years, Asantae has attracted thousands of Affiliates who not only use our products, but are building successful businesses with our unrivaled formula for greater health and wealth. We are continuing to take our mission worldwide as we expand internationally to other markets and are poised for unprecedented growth.

Executive Team

Our Team of seasoned professionals have over 150 years of experience in the Health and Nutrition Industry. This experience and successful track record helps bring value to our company.

DAN LUNDELL - CHIEF EXECUTIVE OFFICER

As one of the company founders and key operators, Mr. Lundell is intimately familiar with every aspect of the business. He has been a vital part of the company's 2012 strategic growth initiative 'Asantae 2.0'. His leadership inside the company has fostered a loyal and dedicated team committed to the company's growth and successful achievement of its goals. His leadership in the capital markets has lent confidence and credibility to the company's message though some of the most challenging market conditions in recent memory. Mr. Lundell's entrepreneurial background is in IT sales and management, marketing and branding, and medical practice management. Mr. Lundell's passion for Asantae's mission stems from his experience running a weight loss clinic with his father Dr. Dwight Lundell.

PAMELA EGAN, CMA - CHIEF FINANCIAL OFFICER

Pam is experienced in the financial management and regulatory compliance of dynamic organizations across Canada, private and public, with extensive experience in building financial systems and controls in high-tech, telecommunication, mineral exploration and life science industries. She currently provides financial and operational management consulting services to Brocade Metals Corp., Amato Exploration Ltd. and Superna Life Sciences Inc. and has held financial roles with Protox Therapeutics Inc., RADARSAT International Inc. and CUC Broadcasting Ltd. (now Shaw Communications). Pam is a graduate of the University of Waterloo where she received her Bachelor of Arts in Economics in 1987 and has held the designation of Certified Management Accountant since 1992.

Board of Directors

Our Board of Directors are incredibly experienced and successful leaders who draw on decades of public and private resources to help guide Asantae Holdings International and its subsidiaries through today's challenging business environment.

CHAIRMAN AND DIRECTOR - HON. JOHN REYNOLDS

Hon. John Reynolds served as both a Member of the Legislative Assembly in British Columbia (from 1983 to 1991) and as a Member of Parliament in Ottawa (from 1972 to 1977 and again from 1997 to 2006). Prior to his recent retirement from Federal politics he was the Official Opposition House Leader for the Conservative Caucus. Previously he had been Leader of the Opposition in the House of Commons for the Canadian Alliance Caucus. Mr. Reynolds is currently a Member of the Queen's Privy Council for Canada and a Senior Strategic Advisor for the law firm McMillan, LLP. He currently sits on boards of several publicly listed mineral exploration companies, and has been President of Gainey Consultants Inc. since January 2006.

DIRECTOR - HON. LARRY CAMBELL

Hon. Larry Campbell has been a Member of the Senate of Canada since 2005. Prior thereto, Mr. Campbell was Mayor of the City of Vancouver from 2002 to 2005. He is currently a Member of the Senate Standing Committee on Aboriginal Peoples. Mr. Campbell has been the President of Mortis Consulting Ltd. since March, 1997 and was a Consultant/Writer for Haddock Entertainment Inc. from February, 1997 to February, 2008. Mr Campbell was the Chief Coroner, Government of British Columbia, Ministry of the Attorney General from 1996 to 2000. He also served with the British Columbia Coroners Service from 1981 to 2000 and the Royal Canadian Mounted Police from 1967 to 1981. Mr Campbell was a Member of the Board of Directors of CY Oriental Ltd. (listed on the TSX-V) from May, 2006 to April 2009. Mr. Campbell has a degree in Public Administration and a Masters of Business Administration.

DIRECTOR - DAN LUNDELL
(see Exectutive Team).

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